A consumer health device manufacturer sought a way to compete against larger, more established brands. We took a deep dive into the product’s users, interests and behaviors, then developed an ongoing content strategy designed to create awareness through organic search.
Within four months – and with relatively minimal investment – the company expanded its search profile with 115% more impressions, a 152% higher average click-through rate and a 445% increase in total clicks.
They also landed first-page ranking for a highly-competitive transactional keyword that nets more than 60,000 monthly searches. More work is to be done, but our client has made significant strides in a short time.
